Wait-and-see approach in Q4 could set your business back

From elevated interest rates to a presidential election, there’s a lot of uncertainty that is giving DFW business leaders pause right now. But a North Texas PR expert argues in this guest column that makes it a great time to act: “When others are cautious, market share and share of voice are up for grabs. Just look at what happened during Covid. Zoom, Skillshare, HelloFresh — all acted on the moment, when the economy was the furthest thing from stable — and successfully invested in their short and long game through aggressive marketing.”