Using Gaming to Reduce Energy Usage

by Tyler Dean

Increased energy efficiency is a crucial factor of energy and climate strategies in our mission to reduce carbon emissions. While many efforts will resort from technological inventions and innovations, efforts in changing human behavior must compliment and match them. Reeves performed an experimental field test on the effects that media entertainment can have on energy efficiency. The reason for the study was energy information could have been too complex and uninteresting for consumers to assimilate. Media entertainments, such as video games, offer a compelling means of engagement with energy information and can help change consumers’ behaviors. Reeves built a social game about energy usage in a virtual home and designed an experiment around it. Continue reading