Semitrex launch promises to increase power supply energy efficiency, eliminate phantom load

by Trevor Smith

Laguna Beach-based technology startup Semitrex launched in February 2015, highlighting new power supply technology which aims to dramatically increase energy efficiency. (Energy Industry Today 2015). Semitrex’s innovation revolves around replacing the complex, multi-part power supply used in devices that require AC/DC conversion, including everything from televisions to washers and dryers, with microchips embedded with power supply circuits. The power supplies that can be replaced by the chips, aptly named Power Supply System on a Chip, currently require more than 50 discrete components from 14 different manufacturers (Semitrex 2015). By streamlining this process, Semitrex was able to fully redesign the way these power supplies work, creating a new chip that promises to increase energy efficiency and all but eliminate the phantom load ‘always-on’ devices drain from the grid. Continue reading