Why Would Anyone Buy a Hybrid Car?

by JP Kiefer

With some experts expecting the transport sector to contribute to 50% of worldwide greenhouse gas emissions by 2030, hybrid cars may be a great alternative to reduce climate change resulting from increased vehicle use. Despite this, some consumers choose not to drive hybrid vehicles. Ritsuko (2011), claims that this is a result of a car being more than just a utilitarian means of transport, but also an item laden with cultural meaning and image such as identity and status. Ritsuko researched what makes a customer buy a hybrid vehicle in order to discover how to encourage them to do so. Continue reading