The Potential of Carbon Offsetting Programs and Travelers Willingness to Support Them

by Margaret Loncki

Tourism-related air travel has consistently been one of the fastest growing carbon releasing industries. Although, the industry has faced serious pressure to reduce their carbon output, it has struggled to find an efficient way to accomplish this. Choi and Ritchie (2014) aim to discover how much consumers are willing to pay to offset the CO2 emissions released by their travel. Many airlines have carbon offsetting programs that allow passengers to pay a fee to help fund carbon reducing research and development programs as well as the production and support for new and existing clean energy programs and renewable energy sources. Although most travelers understand the implications of the carbon released by their flights, only a fraction of passengers have supported the carbon offsetting programs offered by airlines. Continue reading