Google Makes New Clean Energy Purchases After Abandoning R&D Efforts

by Liza Farr

During the last few years, Google has had a roller coaster ride with clean energy. In 2007, they started their RERomm, Dec 4, 2014). In 2011, however, Google stopped this program completely, with the reasoning that they determined this effort would not actually reverse climate change, or make new renewable energy cheaper than existing coal. Critics argued that both of these goals are widely considered impossible, and chastised the company for ending the R&D program. Likely, Google realized with plummeting global renewable energy prices, there was more money to be made in renewable energy deployment than in research and development (Romm, Dec 4, 2014). Continue reading