How Fidji Simo flipped Instacart's fortunes around

From the San Francisco Business Times.

Things change fast in tech. It’s easy to fall from grace. What’s much harder is clawing your way back.

In 2021, Instacart was flying high, valued at $39 billion nearly a decade after its founding and riding a pandemic-fueled boom in demand for safe, no-contact grocery delivery. Growth fizzled and that valuation tumbled as Covid-19 vaccinations rolled out and pandemic-related restrictions ended, enabling people to shop, dine and travel more freely again. It…